Rizer
The launch site for Rizer, a floor mat that turns into a step stool with one press, designed to sell a product you have to see to believe.
Overview
Rizer is a floor mat that quietly transforms into a step stool. It's hidden in plain sight until you need it. A product that clever needs a site that lets the idea land in seconds and makes preordering the obvious next step.
The challenge
Most people have never seen a mat become a stool. The site had to explain the transformation visually, establish it as a beautiful home object rather than a gadget, and drive preorders.
What I built
- Product hero. Warm, editorial imagery and a clear value proposition.
- How it works. A three-step walkthrough of press, rise and fold flat.
- Specifications. Weight capacity, materials, dimensions and colours.
- Social proof. Customer testimonials and ratings.
- Preorder flow. A clear, persistent call to action for early adopters.
Design approach
The brand line is a step up in home decor, so the site leans into interiors rather than tech. It uses serif typography, natural tones and generous whitespace, letting product photography do the selling.
Under the hood
Next.js and Tailwind CSS, deployed on Vercel.
(A closer look) Scroll to explore the full page
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